Media, Milieu, and Community

Forms of (Media-based) Vergemeinschaftung within and beyond the Association of Vineyard Churches

  • Fabian Huber (Author)
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Abstract

This article examines the role of media in the process of religious communalization (Vergemeinschaftung), drawing on the example of the Evangelical Association of Vineyard Churches. It argues that a direct connection between media production, media use, and integration in the community is too shortsighted. Instead, the empirical study will demonstrate how different media – including those produced by various Vineyard churches – circulate in a specific milieu. It is within this milieu, with its constellation of local celebrations, Bible studies and regional events, that the members of Vineyard churches (re)construct their religious belonging in a complex interplay of face-to-face and media-based communication. In the end, the analysis highlights the multilayered role of media within and beyond the Association of Vineyard Churches and provides a contribution to the conceptual clarification of ‘community’.

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Published
2019-04-08
Language
en